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May 1, 2007

Brand content may seem like nothing new – after all, contract publishing has been around for ages. But it has a new life in video via broadband connections. Meg Carter explains how some family businesses are using this tool to uniquely market themselves

Meg Carter is a freelance journalist based in the UK.

Earlier this year, Budweiser, the lager brand owned by family-run brewing giant Anheuser-Busch, launched its own TV network. Bud TV is a family of entertainment channels distributing a mix of music, comedy, sport and celebrity interviews – all of which have been originally produced for or acquired by Anheuser-Busch. It is the most ambitious example to date of a new form of marketing communications fast attracting attention in boardrooms worldwide: brand content.

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